UMD's New Pop-up Store
Location: 5 W. Superior Street
Shopping for Bulldog gear just got a little easier.
UMD Stores nabbed a “pop-up shop” in Downtown Duluth, part of the Greater Downtown Council’s "Pop-up Downtown" program.
The campaign asked property owners to offer space ‘rent-free’ for the holiday season in effort to fill vacant storefronts. Moving Bulldog gear downtown gives UMD Stores a chance to try out a new audience. “We continually look for opportunities to expand our market for UMD apparel,” says Jeff Romano, director of UMD Stores. “The downtown Duluth pop-up retail program gives us an opportunity to test this market for the holiday season.”
UMD’s pop-up store opens this Friday, November 29, with an official "kick-off" on Small Business Saturday, November 30. It's open through January 6, 2014.